You remember the jingle. It’s so deeply embedded in your brain there’s no forgetting it. The sinister minds at Slinky Co. targeted us in our weakest moment: Saturday mornings curled up on the couch, still in our PJs, munching Lucky Charms. They showed us images of the helical madness along with the song that duped generations of kids into believing the slinky was a “wonderful toy.” Then they played it over. And over. And over again.
“What walks down stairs, alone or in pairs, and makes a slinkity sound?
A spring, a spring, a marvelous thing! Everyone knows it’s Slinky.
It’s Slinky, it’s Slinky. For fun it’s a wonderful toy.
It’s Slinky, it’s Slinky. It’s fun for a girl or a boy.
It’s fun for a girl or boy!”
A “slinkity sound”? I should’ve yanked the covers over my head! But no, instead, I was mesmerized like millions of other mushy minded kids. It walks down stairs? Whoa. What else can Slinky do? I’ll answer that: nothing. The Slinky walks down stairs and…that’s it. It isn’t a “wonderful toy” as the jingle promises. It’s a one-trick pony that’s been blowing smoke up our collective asses for half a century. And this isn’t just an opinion, it’s a fact.
According to a 30-year study conducted by POOP (Parents Opposed to Objectionable Promotions), the average time a kid would spend playing with a Slinky was one minute, thirty-seven seconds. That’s right, a minute and a half. At that point, the child would lose interest or the Slinky would tangle into a mess of metal that no one, not even Houdini, could fix.
The nefarious leaders at the evil Slinky empire knew this long ago. But they didn’t care. They had us right where they wanted us so what did they do? They made more Slinkys! First there was Slinky Dog. Then there was the Slinky train Loco and the Slinky worm Suzie. Finally, there was the coup de grace, the Slinky Crazy Eyes – a pair of glasses that uses Slinkys over the eyes attached to plastic eyeballs. It was apparent these masters of manipulation would stop at nothing.
Why couldn’t Slinky have been more like Simon? Or a yo-yo? Or a pet rock? A REAL toy that made us faster, smarter and better. Instead, Slinky had all of us playing on stairs. I can’t help but wonder how many kids beat the Slinky down the stairs by tumbling head over heels all the way to the bottom. And out of those kids, I wonder how many were left unable to walk ever again, ironically, because of a metal piece of junk that…walks. I bet it’s a staggering number. Or not. Either way, to Richard James, Slinky’s inventor, I say: you should be ashamed of yourself, mister. I demand a public apology! Or, if that’s too much to ask, at least a replacement for my tangled Slinky. Thanks.
If your memory of the commercial that damaged us all is foggy and you want to see it again, view at your own risk. It’s possibly one of the most powerful and hypnotic commercials ever created. It isn’t for the weak-minded. Kids, beware. Please, turn away. Only you can stop the “slinkitiness”!





